Forward Thinking Fashion: Interview with Solange Knowles Featured Designer Autumn Adeigbo Wednesday 12 December, 2012
Editress’ Note: Did you like the Solange Knowles “Losing You” music video (shot in Cape Town, South Africa) as much as we did? With the fun energy and modern-retro feel, I’d say the fashion was the glue that brought it all together. In this Imprints feature MsK NY speaks with Autumn Adeigbo, whose Spring 2013 [...]
Editress’ Note: Did you like the Solange Knowles “Losing You” music video (shot in Cape Town, South Africa) as much as we did? With the fun energy and modern-retro feel, I’d say the fashion was the glue that brought it all together. In this Imprints feature MsK NY speaks with Autumn Adeigbo, whose Spring 2013 collection was featured in “Losing You.” Autumn shares her creative inspirations, favorite modern trends, business strategy, and advice for emerging designers.
MsK NY: Can you tell us about your designs?
Autumn Adeigbo: I create feminine attire for the fashionable, sophisticated and forward thinking woman who likes to be admired. In honor of my Nigerian heritage, I design with a pan-African aesthetic.
MsK NY: If your label were a person, what kind of person would it be?
Autumn: She is kind, generous, colorful, intelligent, sophisticated, regal, strong and must be studied to be understood.
MsK NY: How does your heritage inspire you creatively?
Autumn: I always include an aspect of my Nigerian and, in general, African background into my designs using prints, silhouette, color and beading. The people of Africa inspire me with their heart, determination and style. Africa is probably my favorite place to visit. There is no feeling in the world like stepping foot on that continent.
MsK NY: Who is your favorite designer?
Autumn: Its hard to say just one because I admire many different brands and designers like : Alber Elbaz at Lanvin, Consuelo Castiglioni at Marni, Azzedine Alaia, Dries Van Noten, Nicolas Ghesquiere at Balenciaga, Oscar de La Renta and Tory Burch’s brand building and business savvy.
But, if I had to choose one person to aspire to be like, it would be Gabrielle Coco Chanel. She was so ground-breaking. Beyond her death, her name lives on with an incredible legacy, as a true lifestyle brand with all of her original luxury, style and sophistication. And, she created all of this as an orphan. She is proof that exterior circumstance can’t stop a person with a will and determination to succeed.
MsK NY: What is your favorite trend this season?
Autumn: I love all the embellishments I see on basic pieces, making them statement pieces. We did a lot of embellishments for our Spring 13 season. For Fall you can’t go wrong with leather accents, a printed oxford button up, and a leather skirt, tights and a chunky pair of heels. I also love a well tailored tweed suit, Mongolian fur coat for a night out, and capes for the daytime. All my solid colored pieces for Fall 2012 were lined in a silk African comb print for an added touch of personalized luxury.
MsK NY: How do you market your designs? How do you make them accessible to a global audience?
Autumn: I maintain relationships with amazing and talented people who are in positions to put my designs in front of an audience. I just try to create original and beautiful designs, keep a positive outlook, and let nature take care of the rest.
I make custom pieces via my website at www.autumnadeigbo.com and send them anywhere in the world. We are slowly entering the retail market, which is very exciting.
MsK NY: Any tips for new designers in the fashion industry?
Autumn: Cultivate relationships with others and don’t feel discouraged when you hear “no.” You may hear 100 “no’s” for every 1 “yes”. Keep pushing.
Understand the industry you are entering, fashion, is not the easiest. It’s not for the faint of heart. Surround yourself with people whose strengths compliment your strengths, but, more importantly, also compliment your weaknesses.
What was your favorite look from this video?
For the latest in Fashion across the African diaspora, visit MsK NY’s site at: www.africanprintinfashion.com