Given the lack of African representation in the digital media industry, Jepchumba, the creator of African Digital Art, thought it was important to showcase and connect various artists across Africa that are making their mark on visual culture. The quality of innovative, professional and thought-provoking works we see on African Digital Art is amazing. Jepchumba is a visual artist, herself, specializing in web design, digital art and audio and video production. She tells us why she started African Digital Art, how she keeps up with the trends and how you can get connected with the network of artists she represents.
How did you become interested in digital art?
My journey into digital art was a reluctant one. Since I could remember I was always interested in graphic art, I think I get it from my Mom, she is the creative one in my family. However, I never considered myself an artist mainly because I didn’t recognize that I had any talent in it. When I went to college for my undergrad, I majored in Criticial Social Thought and we were always required to write long long papers, I found that I always ended up doing some sort of creative project to express my ideas rather than just using words. I soon found out that I had successfully completed a large amount of digital projects from films, animations, web design projects, games and more. I recognized that I actually loved combining technology and art and pursuing digital art would only be a natural progression.
You’ve linked your appreciation for digital art with your love of Africa on African Digital Art. Can you tell us about the African Digital Art website? Why do you think it is so important to curate this space online and bring together African artists?





